The Modern Sales Toolbox

Your team is great at what it does. But is your sales process still running on duct tape and guesswork?

We're teaming up with a powerhouse partner, Madison Marketing Agency, to show you exactly what a modern, revenue-driving sales stack looks like in 2025.

This isn't theory. It's the actual tools, tactics, and workflows being used by today’s best sales and marketing teams — including us at Paragus.

What you'll learn:

From Madison Marketing Agency (Demand Gen Experts)

  • The tools they use to attract high-quality leads (and avoid tire-kickers)

  • How smarter segmentation and personalization are increasing conversion rates by 30%+

  • What “demand generation” really means (and how it’s different from just “getting more leads”)

From Paragus (That’s Us!)

  • How we rebuilt our sales and marketing toolbox to scale smarter, not harder

  • Our favorite tools inside HubSpot (yes, we’re obsessed) — and how we actually use them

  • A real-world checklist of the 6 tools we’d recommend to any growing business

This is for you if:

  • You're a current Paragus client looking to grow your own customer base

  • You’re a business owner or sales/marketing lead ready to modernize your process

  • You’ve got tools, but you’re not sure they’re working together — or working at all

When it comes to modern sales teams, they are closing 30% more deals. Watch our webinar below to see how to transform your sales stack to do it too.


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