Processes Powered By
Paragus Automation & AI

Market Research &
Lead Generation Case Study

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  • An innovative business that provides services to help individuals to manage their second homes.

  • The company needed a tool to help them identify sales prospects. 

    Before the automation, they hired interns and entry-level salespeople to search real estate listings for recently closed transactions within specific zip codes over a set dollar amount.

    The approach was completely manual, very high cost, and only captured a small percentage of opportunities.

    It was executed by people with a lack of experience and a high degree of instability (turnover and unexpected absences).

    Lead assignment to senior salespeople was time-consuming, inconsistent, and non-trackable.

  • Paragus created a bot that automatically monitors real estate listings 24/7:

    Finding transactions that meet the specified criteria.

    Assigning opportunities to senior sales reps using a round-robin approach.

    Following up with the rep to see what the outcome is. 

  • The company went from 25-30 opportunities per month at a cost of $4,800 to 50-60 opportunities at a cost of $0.

    Lead conversion tracking enables the team to identify which senior sales reps have the highest conversion success rates, allowing the organization to modify the assignment algorithm, sending more leads to those reps and less to those with low conversion rates.

    Sales revenue increased from $15 million to $21 million after implementing the solution, due in part to the automation tool.

The Paragus Automation Assessment

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  • 30-minute intro call to discuss how automation can streamline workflow

  • 4 in-person or video-call shadowing sessions to identify potential automations to benefit your business (max 90 mins per session)

  • Recap meeting with detailed list of potential automations with estimated time and money saved

For an investment of $749, you can save big over the long term by permanently eliminating tedious, time-consuming tasks.

With so many changes to the labor market, it’s more important than ever to be able do more with less. Sign up for the Paragus Automation Package and start saving time and money today.

Ready to automate?
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